Truly Nolen Franchise FAQs

Gnawing Questions? We’ve Got Answers! 

Whether you're already on the path to becoming a franchise owner or just starting to consider the idea, you may have some questions! Explore the frequently asked questions we hear from current and potential franchisees below to get a better understanding of what it's like to be a part of the Truly Nolen family.

Still scratching your head after reading? Don't worry! Our team is always ready to chat, explain, and guide you through every step of the process. After all, in the Truly Nolen family, no question is too small (unlike some of the pests we tackle). 

  • FAQ

    • How Long Has Truly Nolen Been in Business?
      Truly Nolen's roots trace back to 1938 when Truly Wheatfield Nolen started his pest control business in Miami Beach, Florida. The company expanded significantly under Truly David Nolen, and in 1998, Truly Nolen began its franchising journey, with the first franchise recently celebrating its 26th anniversary.
    • What Are the Qualifications to Become a Truly Nolen Franchise Owner?
      To become a Truly Nolen franchise owner, you must complete a franchise application, pass background and credit checks, and have a minimum of $50,000 in cash (either on hand or through financing). Additionally, you need to have or be able to obtain the necessary pest control license, which can be achieved through various means, including hiring a licensed professional or working with a brokerage service.
    • What Does Your Ideal Candidate Look Like?
      The ideal Truly Nolen franchise owner has management or leadership experience, a passion for customer service, and a community-focused mindset. They should be hardworking, willing to engage in physical work initially, and eager to be part of a larger team. We value candidates who embody our core values and can become neighborhood experts. Prior pest control experience in sales or service is beneficial but not required.
    • Do Location Owners Have to Live in the Market Where They Open a Location?
      While not mandatory, living in or near the franchise territory is advisable. We allow absentee ownership, provided there's a designated local manager, and the owner remains engaged. Absentee owners must complete initial training, attend monthly and annual meetings, and be available for urgent issues. Regardless of location, owners are expected to keep customer acquisition within their purchased territory.
    • Are There Financing Options Available for Franchise Owners?
      Yes, we offer financing options for potential franchise owners. We proudly partner with lending institutions like Benetrends and FranFund. Additionally, we provide in-house financing for the initial franchise fee, subject to background and credit checks and at the discretion of our franchise development team.
    • What Kind of Training Does Truly Nolen Offer to Owners and Teams?

      Truly Nolen provides comprehensive, customized training based on each candidate's experience. Initial training includes 2-3 weeks of on-site field training covering sales and service in Tucson, AZ, or Orlando, FL. Candidates also complete e-courses and webinars before and after field training.

      Owners and employees receive ongoing training, including seasonal protocols, safety topics, webinars, and in-field training, to ensure continued growth and development.

    • How Many Team Members Do I Need to Run the Business?
      There's no set staffing requirement for a Truly Nolen franchise. Most new franchise owners start as solo owner-operators unless they're converting an existing business or acquiring one as part of their startup process. The team size can grow as your business expands.
    • Do I Need a Brick and Mortar Location to Franchise?
      Initially, no. As a mobile business, Truly Nolen franchises can operate without a physical office for the first couple of years or until certain growth thresholds are met. However, as you grow, you may need to establish office space outside the home.
    • How Much Does It Cost to Open a Truly Nolen Location?
      The initial investment to open a Truly Nolen franchise ranges from $50,421 to $122,207, with a liquid capital requirement of $50,000. This includes the franchise fee, which starts at $35,000 for a territory with 300,000 residents and increases for larger territories.
    • What Do I Get with My Franchise Fee?
      The initial franchise fee covers comprehensive startup support, including training, launch coordination, and an on-site grand opening with assistance. It also includes digital marketing essentials like website development, social media setup, and a starter marketing package with Google local service ads. Additionally, it provides a community event kit and one year of paid access to NPMA's Quality Pro program.
    • What Are the Royalty Fees and National Ad Fund Fees?
      Royalties start at 7% of gross monthly charges or a monthly minimum as stipulated in the FDD. Truly Nolen likes to reward franchise owners who are growing their business and provide a growth tier structure for royalties. Currently, we do not have a National Ad fund in place.
    • How Much Can I Make as a Truly Nolen Franchise Owner?
      While specific earnings vary, the potential for financial success as a Truly Nolen franchise owner is significant. Your income will depend on factors like market conditions, your business acumen, and your dedication. We encourage you to speak with our existing franchise owners to gain real-world insights into the financial opportunities and challenges!