Have you ever looked at a big company and wondered what makes them so successful? It can be mysterious. While there are certainly some factors you can easily point to, others aren't nearly as obvious. This can make it difficult to deconstruct that success and apply it to your own business. Pest control is a lucrative, but highly competitive, industry. If you've decided to purchase a franchise, you've taken the first step toward success. You don't have to reinvent the wheel. You can build off a known brand and utilize service plans that have a proven track record. But you're not done. It takes work and knowledge to make a business successful, even when the groundwork has been laid out for you. At Truly Nolen, we help Oregon business owners by providing a franchise opportunity that comes with essential tools, resources, and training. In this article, we're going to share with you some of the secrets we share in our training videos and literature that help our franchise owners find success.
Professionalism
There are few things as important as conducting yourself like a professional in all you do. Be prompt. Be courteous. Keep a positive attitude. Provide great service. Respond quickly to inquiries by phone, text, or e-mail. Stay organized and manage things digitally wherever possible, such as in billing, lead generation, and pest control data collection. Train all your employees to conduct themselves in the same professional manner and to the same standard you set for yourself. Your customers are going to take notice if you place an emphasis on professionalism.
Community involvement
Find out what is going on in your community and find ways to take part. Give to your community and you'll reap many benefits, not the least of which is goodwill. Many customers consider the reputation of the businesses they do business with, and many employees prefer to work for companies that have a reputation for community service.
Reviews
We live in a world that is driven by reviews. Most customers are using their smartphones, laptops, and computers to find businesses. It is essential to not only provide professional service to inspire good reviews but also to respond to bad reviews that are legitimate. This can turn a review score of 3.8 into 5.0
Webpage
Make sure you don't cut corners with your web presence. Your webpage is likely to be the first contact a customer has with your company.
Hire the right people to create a webpage that plays well with mobile devices. You want to make a good first impression with potential customers that reach out to you with their mobile devices.
Hire an SEO expert to manage your search engine optimization so that you get right to the top of the results. What good is a web page if no one ever sees it?
Have someone manage vital resources, like Google Maps, so that your business is well represented. There are certified individuals who use tools like Google My Business to help businesses get noticed.
Franchise Opportunities In Oregon
If you're thinking about purchasing a pest control franchise in Oregon, find out if we have any franchise opportunities in your area. Truly Nolen has over 80 years of experience in the pest control industry and we provide the resources and guidance you'll need to make your business a success. Connect with us today to learn more. We look forward to having this important conversation with you. It is a big step to purchase a franchise. Make it the right step with Truly Nolen.
