You've decided to start a pest control business in Indiana. Great! Have you also decided to invest in a franchise? Even better! The pest control industry is a solid business choice. People will always need someone to help them get control of pests, and pest control is an essential service for the protection of health and property. But, as you're probably aware, there is a lot of competition. That's why it is a great idea to invest in a franchise. A franchise can help you hit the ground running and outpace your competition. Why? Because you'll already have the branding and resources that small businesses take decades to create. Today, we're going to talk about some of the most important steps pest control businesses take to grow, and we'll add in a few tips for how a franchisor can help you accomplish these. This will give you all the facts you need to navigate this difficult challenge.
Step 1: Web Presence
There is nothing more important than a high-quality website. Your website is where lead generation turns into sales. It is important to make sure your website has everything it needs for success. Here are a few key factors to consider.
A beautiful and professional website speaks volumes about your business. The unfortunate reality is that an ugly or poorly put together website makes visitors believe that your pest control is the same quality as your webpage. It is a good idea to hire a professional to handle this important aspect of your image.
Your website needs to be optimized for search engines. When people search Google for pest control in your area, you want them to find you. An expert in search engine (SEO) optimization can help you get the results you need.
When people search for pest control, they're most likely to do it from their smartphones. Your webpage experience needs to work well on smartphones as well as computers.
Your website needs to be active. You want people to be visiting and engaging. This helps with search engine ranking and other essential metrics. One way to generate this kind of activity is by creating a blog and updating it weekly.
Short videos are great to add to your webpage and also to appropriate social media sources. These inspire engagement as they educate and entertain.
Tip: A company that offers a franchise can also guide you in finding the most reputable professionals to assist you with creating an effective web presence.
Step 2: Get In Front Of People
The internet is a big place, but there are a few points of contact that everyone uses. How often do you use Google Maps? There was a time when Google Maps was only something we used when we didn't know where something was. Now we use it for all sorts of things, including looking for pest control businesses in our area. We highly recommend using Google My Business to get better results in the Google search engine and also on Google Maps.
Tip: The company that offers you a franchise is likely to have information on tools and methods for getting your business in key places where people frequently visit the internet.
Step 3: The 10 Percent Rule
Research reveals a strong correlation between the annual revenue and the percentage spent on advertising and marketing. Businesses that spend 8 to 10 percent of their annual revenue are expected to see business growth of 10 to 20 percent.
Tip: When you invest in a franchise, you may have access to essential resources and print-ready items to help you with your advertising and marketing. This can reduce how much you spend, while allowing you to achieve the same results.
Indiana Franchise Opportunities
Truly Nolen can help you realize your goal of owning a pest control franchise or help you take your current pest control company and turn it into a franchise. Find out what franchise opportunities are available in your area. There is a lot more to growing a business than what we've shared today. Get plugged in and learn more by joining the Truly Nolen family.
